BASIC/DEPT ® is a global branding and digital design agency building products,services and eCommerce experiences that turn cultural values into company values.

B/D ®

patagonia

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patagonia

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patagonia

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engagements

Google

Google

Our embedded partnership with Google is as deep as it gets. We’re the lead creative agency for Google Store and provide strategy, design, and prototyping to other divisions. Learn more about our partnership Libero.

KFC

KFC

An award-winning global, digital transformation engagement spanning eCommerce, mobile app, and new drive thru experiences. Bringing KFC’s brand story to life while making it easier for customers to buy chicken. Learn more about our partnership

Google

wilson

A reimagining of Wilson’s brand visual identity, and brand campaign, to support a new product drop and the launch of the first brick and mortar retail location in the brand’s 108-year history. Read our full case study

Google

AT&T

A reimagining of Wilson’s brand visual identity, and brand campaign, to support a new product drop and the launch of the first brick and mortar retail location in the brand’s 108-year history. Read our full case study

Google

PATAGONIA

Ongoing partnership providing strategy, branding, experience design, and development focused on bringing their mission and offerings to consumers through brand-led programs and platforms. Read our full case study

BASIC/DEPT® helps brands ● connect w/ culture

Adweek Agency Spotlight

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Retail’s new playground: where physical meets digital

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Gen Alpha, the beta test for how brands can reach a new generation

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New Projects on the Podium for the 28th Webby Awards

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